My name is Chen Jiongdao from Shanghai and I am 22 years old. When I studied in my undergraduate school, my major was Arts and Design. I used to visit the museums, galleries and exhibitions that I was interested in as well as attend some interviews of artists to improve my design skill and open my horizons during the university. Imagination, creativity and inspiration are pretty important to designers. However, now my main writing goals are to show much more arousing information about design to the people. I am interested in many things that are related to arts and design because the factors of design are fascinating.
I highly recommend the website that encompasses many different design articles. When I found this website, understandinggraphic.com (October 5, 2010), one interesting passage related to using color attracted me. Color is an powerful element of visual language and communication that play an vital role in the life of human being, so we need to think how and why we are using it. I have included fives reasons why you might want to use color in your visual messages and displays. First, color can speed visual search. Color is always used in facilities visual search because it can convey information quickly. For example, color coded lines represent the different rail lines in the subway maps. We can find and locate the place where they want to go immediately. Second, color improves object recognition. It is easy for us to recognize the objects that have colors when we see in the physical world. If an object that is colored differently, like a pink orange, it will cause dissonant cognition. Of course, we can use unusual colors to create and make the objects to become more unique and interesting. Third, color enhances meaning. Our eyes are allured by bright and high-contrast colors and when we use use color for emphasis, it means that this object or element has the most vital value. The bright yellow is always used to highlight the important information. Fouth, color establishes identity. Brand identity is the most essential symbol of a company or organization such as MacDonald, Starbucks. The chosen color can display the entire flavor of the organization to the world. Fifth, color to express metaphor. Verbal language include metaphors for color to convey feelings and emotion. Feeling red face with anger and black face with embarrassed emotion are common expressions that are easily decoded from an illustration or graphic.
10 reasons to use color (Oct. 5 2010). understandinggraphic.com. Retrieved from http://understandinggraphics.com/design/10-reasons-to-use-color/ Related Articles:
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